The gains of Paris Saint -Germain, after crowning the Champions League for the first time in its history, were not limited to the sports side, but also achieved great financial and economic successes.
On May 31, the Parisian team won the Champions League after its victory over Inter Milan with a historic five in the final at Allianz Arena in Munich, Germany.
What is exceptional of this victory is that it is the first expanded version of the most expensive European cups, as it was established with a new system and with the participation of 36 teams instead of 32.
This event is not only a spherical culmination of the French capital club, but also the fruit of a strategic investment for Qatari capital, a prolonged financial management and a smart marketing plan that transformed the shirts of the capital team into a local sports code and an international icon.
In this report, we review the most important numbers and indicators that are monitored:
- The BSG Economic and Financial Project has evolved from the entry of the Qatari capital in June 2011 until the team’s first Champions League in its history.
- The impact of these major investments on the formation of a strong and global team.
- The economic impact on the Paris and public finance region.
- Take advantage of the prospects for this football project in the future.
Strategic investment to build a global team
Qatar Sports Investment Company, led by Nasser Al -Khulaifi, has invested strongly in rebuilding a global team that crowned the first Champions League championship in its history on May 31, 2025.
This was required to pump more than two billion dollars between 2011 and 2025.
Stars
The task was neither easy nor the road paved, but it needed to plan in the long run began with a choice that brought the most skilled players internationally such as Javier Pastore (2011), Zlatan Ibrahimovic, Tigo Silva (2012), Edison Cavani and David Beckham (2013), Angel de Maria (2015), Neymar da Silva, Killian Mbappe (2017), Ganeluji Donnaroma (2021), Lionel Messi and Ashraf Hakimi (2021) and another list of international jewels to crown this option that the team reached the Champions League final in the year 2020 and almost complete control of local titles.
Enrique and smart plan
He soon changed the Parisian team the compass after the arrival of the Spanish coach Luis Enrique to “Park de Brans” in 2023 to start the journey of searching for the two ears cup, but this time as a matter of smart mixing between providing the opportunity for the children of the interior academy such as Warren Zayer Amiri and Sini Mayo, and the assignment of players who had a footprint on the field like Othman Dembele (2023) and Khaficha’s expiation (2025), relying on the spirit of the pillars of the team, such as Hakimi and Markinus.
This smart journey ended with the European dream “BSG” to join the adult category with a deserved victory over Inter Milan, while the team’s eye remains to win the first club of the Club World Cup in June, armed with a local three-year-old, which raised the balance of the Parisian club’s titles locally to 36 titles since the 2012-2013 season.
This is how the scene was inside the stadium, so what about the economic vision and financial results.
Economic vision and financial gains
When Qatar Sports Investment Company acquired Paris Saint -Germain in June 2011, he pumped large funds that transformed this club from the local dimension into a global brand of $ 1.3 billion in less than a decade and a half, according to Statista platform data, while Forbes magazine currently estimated the value of the Parisian club at 4.6 billion dollars, compared to 100 million dollars before the Qatari acquisition.
It is estimated that the company spent more than 2.3 billion dollars until 2025, and the lion’s share of it went to the salaries of players, which reached its peak at 729 million euros (830 million dollars) in the 2021-2022 season when Neymar and Messi played side by side.
However, this great spending generated revenues that continued to climb another year-colored year and moved from 101 million euros (115 million dollars) in the 2011-2012 season to 806 million euros (920 million dollars) in the 2023-2024 season, an increase of about 700%-which is the strongest growth in Europe-so that the Parisian club jumps to the third place in the list of the highest European clubs, entered both Real Madrid. And Manchester United, as indicated by Deloit’s financial reports on football, Statista platform data and team reports on its official website.
It is not excluded that Paris Saint -Germain club will rise to the ladder of the highest clubs in the next Deloit report 2025 after an exceptional season in which he won by a local and Champions League with great possibilities in going away from the Club World Cup that will be held in the United States this month.
Marketing strategy and global partnerships
This large revenue jump came as a result of a distinguished performance on the field, which strengthened the revenues of the match days, which reached a record level at 170 million euros (194 million dollars) in the 2023-2024 season, an increase of 7 times over 2011, and made it the best European in this regard, although the capacity of the Park de Brans (48 thousand fans) remains smaller than its European competitors, as indicated by a report on the site The club was published last January.
TV broadcasting revenues rose to 245 million euros (280 million dollars) last season, despite the limited local broadcasting rights obtained by Paris Saint -Germain if compared to its counterparts in the four major patrols (English, Spanish, German and Italian).
More importantly, maximizing commercial revenues that jumped to 391.2 million euros (446 million dollars) thanks to a smart marketing strategy and wide partnerships with sponsors and advertisers, as the club management succeeded in signing sponsorship contracts with both Qatar Airways, Nike, the Qatar Tourism Authority, Air Jordan and other sponsors.
Added to this is the big jump in selling shirts, which mixed the Eiffel Tower and the Jord brand to become “BSG” a symbol of fashion, more than just a club in the French League by expressing the writer Tudor Laurent in a report in Forbes.
The Parisian team is the fifth best club for commercial revenue at the level of European clubs.
In parallel, the French capital team strengthened its presence in the digital scene, as the number of its followers in 2012 moved to about 185 million in 2024, according to the data of the Statista platform.
Saint -Germain is currently the fourth largest popular European club on social media after Real Madrid, Barcelona and Manchester United, which gave him a great opportunity to maximize financial returns on a journey of searching for the required balance.
Financial balance journey
Although the Parisian team achieved great leaps in revenue year after year, the large amount of spending has always absorbed these revenues without preventing that team from continuing to search for the financial balance point.
The French capital team has already succeeded in reducing its financial losses until these losses fell to settle at the level of 60 million euros (68 million dollars) in the 2023-2024 season, compared to about 110 million euros (125 million dollars).
The club says that this progress reflects a steady path towards achieving the financial balance, in line with a strategic investment plan applied to recover from the repercussions of the Coffee-19 crisis.
BSG is an economic crane
The impact of Qatar sports investments has exceeded the limits of building a global team to the influence of the local and public financial economy to become an important economic crane.
Paris Saint -Germain achieved an economic impact of 243 million euros in the Il de France region only last season.
The club provides more than two thousand direct and indirect jobs, in addition to its relationship with 800 local providers, according to the data of the Center for Law and Sports Economy, published by “France Info” at the end of last month.
The data of the center of the French University of Limouj indicates that the club and its players paid about 2.9 billion euros (3.3 billion dollars) as taxes and contributions since Qatar acquired the club 2011.
Promising future prospects
If the Parisian team continues to achieve more sporting achievements locally and continental and expand partnerships with advertisers and sponsors and spread on social media and storming other external markets, which means more revenues in exchange for a policy more hedge in spending, especially on salaries, the French capital club can turn its annual financial losses to a rewarding profits that may appear perhaps in the next season with the team starting in the defense journey for the European title and achieving more victories Football and financial gains.
Perhaps one of the numbers that reflects promising horizons for the Parisian team is related to the market value of the club, as it increased immediately after winning the Champions League to about $ 1.2 billion to become the fourth highest club in terms of market value behind Real Madrid, Manchester City and Arsenal, according to recent data to the Transforme Market website.
BSG is also expected to receive about 150 million euros ($ 170 million) as financial returns from the Champions League after its historical crown, according to the Yahoo Sports.