The French Senate has approved a modified version of a law that regulates fast fashion, which, if implemented, would prohibit advertisement through e -commerce platforms, and it targets, especially rapidly growing brands such as Shin and Chinese “Shin” and “Timo”.
On Tuesday, Senate members voted on Tuesday on a modified version of a draft law approved by the French Parliament last year, which aims to reduce the environmental impact of the textile industry in general.
Quick fashion critics say that low -price clothes produced by fast fashion chains lead to excessive consumption and waste, which exacerbates the effect of the textile sector on the environment.
The modified version of the bill is distinguished between the “very fast” fashion (Ultra‑fast Fashion) and the Fast Fashion, to be the restrictions less strict on European fashion companies such as “Zara” and “Kiabi”, which raises criticism from environmental organizations.
Reducing the carbon footprint
French Environment Minister Christophe Bisho welcomed the decision, describing it as a “major step to slow up the high -speed fashion disasters.”
“The clarifications (presented by the Senate) makes it possible to target players who ignore environmental, social and economic facts, especially” Shen “and” Timo “, without punishing the European ready -made clothes sector.”
In a statement, the Chinese company “Xin” commented in response to the vote by saying: “Shen is not a fast fashion company,” adding that its model is “part of the solution, not the problem.”
In the context of competition from very low -priced products, many French brands face great difficulties, such as “Jennifer”, which entered the liquidation at the end of last April and “Navinaf”, which has been under judicial guard since May.
The law requires companies to disclose the environmental impact of their products, the type of fabric (such as polyester), the need for recycling and maintenance programs, and encouraging buyers to reuse.
The law also imposes fees on very fast and fast fashion companies if they do not meet specific environmental standards, starting with 5 euros ($ 5.7) and up to at least 10 euros per piece of clothing by 2030, or up to 50% of the product price except taxes.
The law also requires companies to disclose the environmental impact of their products, the type of fabric (such as polyester), the presence of recycling and maintenance programs, and encouraging buyers to reuse. The announcement of these patterns of clothing, including on social media and celebrities, will be prohibited from this year.
The French government needs to notify the European Commission of voting, and then to form a joint committee to reach a compromise between the two versions of the Senate and the House of Representatives to the law before its implementation.
According to the United Nations Development Program, the fashion industry contributes 10% of carbon emissions globally, which makes it one of the largest contributors to pollution at the present time, as it produces greenhouse gases that exceed the emissions of the aviation and shipping sector combined and the entire European Union.