Drivers and users were victims .. Uber relied on a suspicious policy to increase their profits technology

The Colombia Business College in New York published a new study in which it indicated that the famous “Uber” company used anonymous algorithms to increase its profits for many years at the expense of both drivers and users of the application, according to what the “The Guardian” newspaper published in a separate report.

The study concluded this conclusion based on an analysis conducted on tens of thousands of trips, in addition to analyzing millions of different trips, and this study comes in the wake of another study published by Oxford University on 1.5 million trips within the United Kingdom, according to the “The Guardian” report.

The result of the two studies was very identical. In the “Oxford” study, the university found that Uber drives “gradually decreased every hour since the company presented the changing pricing algorithm in 2023, and at the same time the company’s profits increased at a large rate coinciding with a higher percentage of the price of the trip, noting that this percentage reached on some trips to more than 50% with reaching 29% on average.

For his part, Lin Sherman, the American report editor, explained the “Uber” position based on a previous statement from its administration, saying that the pricing algorithm knew the user to pay a larger cost for the trip in addition to its knowledge of the driver ready to accept a lower percentage and she uses this information in pricing trips and distributed it to the drivers, in his conversation with “The Guardian”.

Sherman added that “Uber” raised the price of flights to users more than once, and at the same time the driver’s percentage of trips significantly reduced its profits, as the company managed to achieve profits of $ 6.9 billion in 2024 after it achieved losses of $ 303 million in the previous year, according to the “The Guardian” report.

The study conducted by the University of Colombia shows the high percentage of “Uber” profits from trips based on more than 24 thousand trips conducted by the “Uber” driver during the period from 2022 to the end of 2024, and according to the study, the company rate increased from 32% in 2022 to 42% in 2024, as stated in the “The Guardian” report.

These studies complement the ongoing controversy on “Uber”, which started with the British Supreme Court’s decision in 2021, which approved the right of the company’s drivers to obtain the minimum wages with paid leave as well as the case of 2022 that witnessed the leakage of Uber files related to work with police and various governments around the world.