The British Competition and Markets Authority announced – in an unprecedented supervisory step – that it may force a company Google To modify the method of displaying search results and providing alternatives to users in the United Kingdom, in the first actual use of the expanded powers granted to monitor global technology giants.
The commission said in an official statement that it proposes the classification of Google -ownedAlphabet Company– Among the companies with a “strategic market situation”, which gives it the ability to immediately intervene to impose more transparency on research services and enhance innovation And economic growth Local.
Possible changes
According to “Reuters”, the proposed classification – if confirmed in October – will be obligated to facilitate access to competing services such as other search engines or assistance artificial intelligenceAnd allow data to be transferred easily to competing companies, as well as increasing transparency with publishers who depend on the platform.
Although Google was not officially accused of monopolistic practices within this classification, it has expressed an objection to what she described as “punitive organization”, warning that this “may hinder its ability to launch new advantages and services in the British market.”
“The balanced organization based on evidence is necessary, otherwise the road map presented by the Competition Authority may turn into an obstacle to growth in UK.”
Google controls 90% of the research
The President of the Competition Authority, Sarah Kardel, confirmed that Google has already provided great benefits for users, but added that the authority has found areas that could be improved to support competitiveness and innovation. She said in her statement: “The proposed procedures will give British companies and consumers more options and control how they use Google services, and will open broader opportunities for innovation within the British technology sector and the broader economy.”
According to the authority, more than 90% of the searches are in Britain It takes place via Google, and more than 200,000 local commercial activities depend on the research advertisements it provides to reach their customers, making it an essential digital gate for economic life in the country.
Expanding control of operating systems
Reuters reported that Google has already begun to integrate the features of obstetric intelligence in research services, including the AI OFPRIS feature, and its new smart assistant “Gimenai” has evolved.
The proposed classification includes the search features supported by artificial intelligence, but it does not include the assistant “Gimenai” at the present time, noting that the authority will keep this part under review with the development of use.
The Competition Authority plans to take more measures as of 2026, related to Google’s practices towards specialized research companies, the transparency of ads, and the control of advertising data.
The authority also targets a second investigation under its new authority, mobile operating systems, which may lead to an additional classification targeting the Android system of Google, in addition to the iOS system from Apple.
The British Competition Authority has direct powers to impose fines and take immediate executive measures in the event of non -compliance.
Globally an organizational environment
The move comes within a rising series of organizational measures around the world against Google. The company was condemned last year in two major issues in US On charges of monopoly in the search and advertising market, official charges were also charged with last March before European Commission Violation of European digital laws.
After its exit from the European Union, Britain seeks to impose an independent and balanced regulatory organization, which limits the dominance of major technology companies, without suffocating innovation or investments, at a time when the British Competition Authority prefers a “more targeted” approach compared to the broader procedures in European Union.