In a small apartment with used furniture in one of the towns of the US state of Idahu, a 22 -year -old man was sweating while staring at the ground phone in front of him. There were no employees, not even an actual company, only he and a set of tools and an escalating fear of failure. However, when the phone rang and the customer asked him about the “service department”, he did not hesitate. Instead of his voice and pretended to be another person working in “King Electronics”, he said with artificial confidence: “The service section, how can I help you?”
This realistic scene is what the CEO and co -founder of the “NAF” financial platform describes Levi King, as a shift in his career. And it confirms that sales were never a innate talent, but rather a skill that is formed by practice, persistence, and the ability to adapt to the moment.
From experience to theory .. 5 rules for persuasion
Depending on his personal experience and career, King 5 provides basic tools that anyone can use to sell like professionals in his article in Forbes magazine:
Nothing matches the story in communicating the idea. “Instead of recounting the advantages of the product, I link it with a realistic story showing how someone changed the life of someone,” says King. Stories keep ideas in memory, and make them meaningful.
- Social guide
Show others ’experiences and certificates enhances confidence. If the customer sees that others tried the product and benefited from it, the possibility of accepting it increases for the idea. Examples and statistics supported by actual results are one of the most powerful persuasion tools.
- Emotional intelligence
It is not enough to have a good product; You have to show the customer that you understand it. Knowing his feelings, determining his doubts, and responding to it in a sympathetic language, helps in building a bridge of confidence. “Sometimes, what the customer needs is to feel that you are really listening,” says King.
- Focus on solving problems
Instead of making a promotional offer, turned it into an actual need. The smart seller does not sell an advantage, but rather provides a solution. This makes the offer more realistic and connected to the customer’s daily life.
Silence may be uncomfortable, but it is an effective weapon. After making the offer, do not hurry to speak. Let him speak. In many cases, King says: “The more silently, the more likely the customer will break it by saying yes.”
Between honesty and realism
King refuses the stereotype of the “deceitful and dawn” seller, explaining that persuasion is not a deception as long as the goal is to meet a real need for the customer. At the beginning of his journey, he was not deceiving customers as much as he was convinced that he was able to perform the task.
Today, after decades, he has managed a company serving thousands of customers daily, and every voice he hears is not his voice, but rather the voices of real employees who built a successful institution with them.
What King’s experience and a practical analysis is that sales are no longer exclusive to “charisma owners” or “a successful person.” It is a learning skill, provided that it is practiced with correct tools and sincere intentions.
Whether you are a pioneer, looking for a job, or you want to persuade someone with a new idea, King’s strategies are suitable for you. Because the sale, in its essence, is only a dialogue between two people … one offers a solution, and the other is looking for.